Reporting built by someone who has run the locations.
True Bearing Data is a Denver-based data and systems practice for multi-location businesses.
Matt DePetro, founder
Matt spent two decades running multi-location operations before turning the reporting side of that work into a practice of its own. Along the way he became the person who got the numbers out of every system, built the databases and pipelines behind them, and rolled out new software without hiring a consulting firm.
That is the point of True Bearing Data: an operator who writes the SQL and Python himself. He knows which number a general manager needs at 6am, and he builds it in weeks with modern data tools instead of a long, expensive engagement.
Matt is a U.S. Marine Corps veteran. He works the way the Corps taught him: clear plans, clear owners, and done when he says it will be done.
Why "True Bearing"
A true bearing is the exact direction you navigate by, measured from true north rather than a needle that drifts. Good reporting should work the same way: one set of numbers every location trusts, so the business can steer by them.
What we believe
- Four numbers people read beat forty reports nobody opens.
- Metric definitions should be written down and agreed.
- Clients should own their data, code and accounts.
- Good work is documented well enough to hand off.
Let's talk about your locations.
A 20-minute conversation about your systems, your reporting and where the time goes.